Your privacy is not something eq668 treats as an afterthought. This policy explains exactly what personal data we collect, why we collect it, how we store and protect it, who we share it with, and what rights you have over it. We have written it in plain English because we think you deserve to actually understand it.
All data transmitted between your device and eq668 is encrypted using 256-bit SSL — the same standard used by major banks worldwide.
eq668 never sells your personal data to third parties. Your information is yours. We share it only where legally required or to process your transactions.
We collect only what is genuinely necessary to run your account, process payments, and comply with our legal obligations. Nothing more.
You have the right to access, correct, and delete your personal data at any time. eq668 will respond to all data requests within 30 days.
This Privacy Policy applies to all individuals who visit eq668.im, register an account, make a deposit, play any game, or interact with any eq668 service — whether via a desktop browser, mobile browser, or any future eq668 application. By using eq668, you acknowledge that you have read and understood this policy.
eq668 is the operator of eq668.im, an online gaming and sports betting platform serving players in Pakistan. When this Privacy Policy refers to "eq668", "we", "us", or "our", it refers to the operating entity behind eq668.im.
eq668 acts as the data controller in respect of the personal data it collects from players and visitors. This means that eq668 determines the purposes and means of processing your personal data. If you have any questions about this policy or about how your data is handled, the primary point of contact is our support team at [email protected].
eq668 operates under a valid international gaming licence and is subject to ongoing regulatory oversight that includes data protection obligations. Our data handling practices are regularly reviewed against these obligations.
eq668 collects personal data that falls into several categories. The table below summarises the main types of data we collect and why.
| Category | Data Points | Purpose |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC number, copy of government-issued ID | Age verification, KYC compliance, fraud prevention |
| Contact Data | Mobile number, email address | Account communication, 2FA security, support contact |
| Financial Data | Payment method type, mobile wallet number, partial card number (last 4 digits), transaction history | Processing deposits and withdrawals, fraud detection, regulatory reporting |
| Account Data | Username, password (hashed), account balance, betting history, bonus history | Platform operation, account security, responsible gaming tools |
| Technical Data | IP address, device type, browser type, operating system, login timestamps | Security monitoring, fraud detection, platform optimisation |
| Usage Data | Pages visited, games played, session duration, click patterns | Platform improvement, personalisation, responsible gaming monitoring |
| Communication Data | Support chat transcripts, email correspondence, complaint records | Dispute resolution, service improvement, regulatory record-keeping |
eq668 does not store full card numbers. Card transactions are processed by PCI DSS-compliant payment processors. eq668 retains only the last four digits of a card number for account identification purposes.
eq668 collects data through the following channels:
You provide data directly to eq668 when you register an account, complete KYC verification, make a deposit or withdrawal, contact our support team, or respond to a promotion or survey. The accuracy of the data you provide is your responsibility — inaccurate data can delay payments and verification.
When you visit or use eq668.im, our systems automatically collect certain technical data, including your IP address, device identifiers, browser information, and session activity logs. This data is collected to maintain platform security, detect unusual activity, and improve the user experience. It is collected via server logs, cookies, and similar technologies described in Section 9 of this policy.
eq668 may receive data about you from third-party sources in limited circumstances, including identity verification agencies used for KYC checks, payment processors who provide transaction data to facilitate deposits and withdrawals, and fraud prevention databases that flag suspicious activity patterns. Data received from third parties is handled with the same level of protection as data you provide directly.
eq668 uses your personal data for the following purposes. For each purpose, we have identified the legal basis that justifies the processing (see Section 5 for more detail on legal bases).
eq668 will not use your data for any purpose not listed above without first obtaining your explicit consent, except where required to do so by law or a regulatory authority.
Every time eq668 processes your personal data, it does so on one of the following legal bases:
eq668 does not sell, rent, or trade your personal data. We share it only in the following limited circumstances:
When you make a deposit or withdrawal, your payment details are shared with the relevant payment processor (Easypaisa, JazzCash, NayaPay, SadaPay, your bank for IBFT, or Visa/Mastercard network). These processors are contractually bound to handle your data securely and use it only for processing your transaction.
For KYC purposes, eq668 may share identity documents and CNIC data with authorised third-party verification agencies. These agencies verify the authenticity of your documents and confirm your identity and age. They are prohibited from using this data for any other purpose.
eq668's game providers — including Pragmatic Play, Evolution Gaming, JILI, Spribe, PG Soft, and others — may receive limited technical data (such as a pseudonymous player ID and session token) necessary to run games on their platforms. They do not receive your name, contact details, or payment information.
eq668 will disclose personal data to regulatory authorities, law enforcement agencies, or courts where required to do so by law, regulatory obligation, or valid legal order. We will notify you of such disclosures where we are legally permitted to do so.
We may share data with fraud prevention and anti-money laundering agencies where we have reason to suspect fraudulent activity or a money laundering risk. Information shared in this context may be retained by these agencies and used to prevent fraud by other organisations.
eq668 has never sold player data and will never do so. Our revenue comes from gaming operations, not from monetising personal data.
eq668 takes data security seriously and has implemented multiple layers of technical and organisational protection:
Despite these measures, no online platform can guarantee absolute security. If you suspect that your eq668 account has been compromised, contact support immediately at [email protected]. Change your password right away if you believe your credentials have been exposed.
eq668 will never ask for your password in any support interaction. If you receive a message claiming to be from eq668 and asking for your password, it is a phishing attempt. Do not respond — report it to [email protected] immediately.
eq668 does not keep your data for longer than necessary. Retention periods are determined by the purpose of the data and any applicable regulatory requirements.
| Data Type | Retention Period | Reason |
|---|---|---|
| Account & identity data | Duration of account + 5 years after closure | Regulatory compliance, KYC records |
| Transaction records | 7 years from transaction date | Anti-money laundering obligations |
| Support communications | 3 years from last interaction | Dispute resolution, service quality |
| Technical/log data | 12 months | Security monitoring, fraud investigation |
| Marketing preferences | Until you withdraw consent | Consent-based processing |
| Cookie data | As per cookie-specific expiry (see Section 9) | Platform function and analytics |
After the applicable retention period, your data is securely deleted or anonymised so it can no longer be linked to you personally. Anonymised, aggregated data may be retained indefinitely for statistical and analytical purposes.
eq668 uses cookies and similar tracking technologies to make the platform work properly, understand how it is used, and improve the experience for all players. A cookie is a small text file stored on your device when you visit a website.
| Cookie Type | Purpose | Duration | Required |
|---|---|---|---|
| Session cookies | Keep you logged in during a session, maintain your game state, process your bets securely | Session (deleted on close) | |
| Security cookies | Protect against CSRF attacks, detect bot activity, support 2FA sessions | Up to 30 days | |
| Preference cookies | Remember your language settings, display preferences, last visited game category | Up to 12 months | |
| Analytics cookies | Track which pages and games are most popular, measure session duration, identify navigation problems | Up to 24 months | |
| Performance cookies | Measure page load times, identify slow components, help us optimise for mobile users | Up to 12 months | |
| Marketing cookies | Track the effectiveness of promotional campaigns, prevent repeat display of the same offer | Up to 90 days |
Essential cookies cannot be disabled as they are required for the platform to function correctly. Analytics and marketing cookies can be refused or withdrawn at any time by adjusting your browser settings or by contacting [email protected]. Note that disabling certain cookies may affect some platform features.
As a player on eq668, you have the following rights over your personal data. eq668 will respond to any exercise of these rights within 30 calendar days of receiving a valid request.
You have the right to request a copy of all personal data that eq668 holds about you. This is sometimes called a Subject Access Request (SAR). There is no charge for this unless requests are excessive or repetitive.
If any personal data we hold about you is inaccurate or incomplete, you have the right to ask us to correct it. Please log in to your account to update basic information, or contact support for identity-linked data.
You may request that eq668 delete your personal data in certain circumstances — for example, when the data is no longer necessary for the purpose it was collected, or where you withdraw consent. Note that some data must be retained to comply with regulatory obligations even after account closure.
You can ask eq668 to temporarily stop processing your data while a dispute is resolved — for example, if you have contested the accuracy of the data we hold or objected to our use of it.
Where processing is based on your consent or on contract performance, you have the right to receive your personal data in a structured, machine-readable format so you can transfer it to another service if you wish.
You have the right to object to eq668 processing your data for direct marketing purposes at any time. You can also object to processing based on legitimate interests, and eq668 will assess whether its interests override your rights in each case.
Where processing is based on your consent (for example, marketing emails), you can withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing that occurred before you withdrew consent.
To exercise any of these rights, contact us at [email protected] with the subject line "Privacy Request" and a clear description of your request. We may need to verify your identity before processing certain requests.
eq668 is strictly an 18+ platform. We do not knowingly collect personal data from anyone under the age of 18. If you are under 18, you must not use eq668 or provide any personal data to us.
If eq668 discovers that it has inadvertently collected data from a person under 18, that data will be deleted immediately and the account will be closed. If you are a parent or guardian and believe your child has registered on eq668, please contact us immediately at [email protected].
We encourage parents and guardians to use available parental control software to prevent underage access to online gaming platforms. eq668 also supports national self-exclusion schemes and third-party filtering tools.
Some of the third-party service providers used by eq668 — including game software providers and cloud infrastructure services — may operate servers outside Pakistan. When your data is transferred internationally, eq668 ensures that appropriate safeguards are in place.
These safeguards include contractual data protection clauses that require the recipient to handle your data with equivalent protections to those described in this policy, and a requirement that the recipient complies with applicable data protection laws in their jurisdiction.
eq668 does not transfer financial data or identity documents to any jurisdiction that lacks adequate data protection standards without explicit safeguards in place.
The eq668 platform integrates with third-party services to provide the full gaming experience. Each of these services operates under its own privacy policy and data practices. The main categories are:
eq668 does not link to external websites and does not embed third-party social media plugins or advertising networks on its platform. If you navigate away from eq668.im to a third-party site, that site's privacy policy governs your data from that point forward.
eq668 may update this Privacy Policy from time to time to reflect changes in our data practices, regulatory requirements, or the services we offer. When we make a material change, we will notify registered players by email and/or by displaying a notice on the platform when you next log in.
The date of the most recent update is shown at the top of this page. We encourage you to review this policy periodically. Continued use of eq668.im after an update constitutes acceptance of the revised policy.
If you disagree with any update to this policy, you have the right to close your account and request deletion of your data (subject to our regulatory retention obligations). Please contact [email protected] to do so.
If you have any questions, concerns, or complaints about how eq668 handles your personal data, please reach out directly:
Email: [email protected] • Subject line: "Privacy Request" • Live Chat: Available 24/7 on eq668.im • Response time: within 30 calendar days for data requests, under 2 minutes for live chat.
If you are not satisfied with our response to a privacy complaint, you have the right to escalate your complaint to the relevant data protection authority in the jurisdiction applicable to eq668's operations.
For questions about responsible gaming tools and self-exclusion, please see our Responsible Gaming page. For general platform terms, see our Terms and Conditions.
This Privacy Policy was last reviewed and updated on 1 January 2025 and applies to all players registered on eq668.im as of that date.
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18+ only • T&Cs apply • Responsible Gaming